Working in the mountain biking industry, the owner, Lisa, is surrounded by men in her life. She’s also the mom of three boys, and the sister to three brothers. She’s no stranger to being the only woman in a room, yet when she was just launching her business and needed support, it was a fellow female role model who stepped in to help bring Lisa’s vision into reality.
Lisa was just 27 years old when she opened Mojo Wheels, and it was her mother who was a steadfast believer in her daughter’s mission. When Lisa needed a loan to get started, her mom put up her own home as collateral. As Lisa puts it, “I couldn’t have done it without her.”
Even with the starter loan, it took years of tough days and long nights to make Mojo Wheels a thriving business in the Denver community. Lisa credits two things to her success – advice she would give to another aspiring business owner:
Work your tail off.
Have your priorities in line.
“I always pay the government first, I pay the employees second, the vendors third, and if there’s anything left over you get paid. You have to work a long time for nothing. I also worked evenings at a CPA firm too so I could survive.”
When money is tight, every penny counts. Lisa analyzes every invoice to be sure Mojo Wheels isn’t leaving any savings on the table. Even when times seem tough, Lisa assures that it’s all worth it in the end. Today, she’s reached the dream she initially set out to achieve.
“I hated corporate America so I wanted to own my own business. That’s essentially why I started it,” she remembers. “Now I have freedom. I’m taking the next two days off and going skiing.”
We are Mojo Wheels. We live to ride. And our priority is making sure you’re out there riding too.
A PASSIONATE COMMUNITY
Denver is located at the base of the Rocky Mountains, making it a mecca for mountain biking. Lisa’s vision for Mojo Wheels – a top-shelf destination for mountain bikes – induced die-hard mountain bikers to naturally gravitate to her shop. After two and a half decades and a lot of work, Lisa’s turned those customers into a community.
Mojo Wheels has its own dedicated group of riders, with bikers as young as 8 and as old as 59. No matter the age or skill level, everyone competes.
“It’s a mentoring team,” Lisa said. “Everyone works together, whether you’re an eight-year-old or you’re a 22-year-old pro.”